CASE STUDY

Rallyup

Rallyup raises 6.75 million with zero down time

Rallyup 1

New Infrastructure to support of Rallyup's platform

Build new infrastructure to support Rallyup’s platform during a one-week give-away promotion with Nike and Michael J. Fox foundation for Parkinson’s Research for the Nike Mag “Back to the Future” self-lacing shoe. Challenges of this high-traffic short-term event included:

Industry

Philanthropy, Fundraising, PaaS

Challenge

New infrastructure to support unpredictable traffic spikes while upholding security protocol

Services & Tech

Cloud Infrastructure, Amazon VPC, Amazon EC2, Amazon S3, AWS Route 53, Amazon RDS, AWS CloudWatch, AWS CloudTrail, and AWS Lambda, AWS Identity & Access Management

  • Prepare infrastructure to scale to a significantly high unpredictable traffic spike
  • The availability SLA expectations were 100% (Zero downtime)
  • .NET application servers needed to be rapidly updatable with new code revisions
  • Security was key requirement because high profile product launches are prime targets for malicious actors
  • Duplicate environments required to support internal Nike employee campaign and public campaign
 
Rallyup 2

Self-healing environment that scaled up and down based on end user demand

Onica created a self-healing environment that scaled up and down based on end user demand. This was achieved by designing & building the environments using infrastructure-as-code concepts, allowing for auditing, rapid deployments, and multiple identical environments for development and testing activities. The architecture followed AWS Well Architected Framework guidelines including:

  • AWS CloudFormation stacks for each part of the environment (including VPC, RDS, ELB, Auto Scaling groups, CloudFront, WAF, CloudWatch)
  • Application and server automation using Chef & Inspec
  • Client traffic encryption via ELB/CloudFront & ACM
  • Coordinated load tests to determine instance/database right-sizing
  • CloudWatch alarms for application health monitoring
  • DDoS mitigation via CloudWatch, Lambda, CloudFront, & WAF

To provide the infrastructure for these applications, the solution uses various foundational AWS services such as – Amazon VPC, Amazon EC2, Amazon S3, AWS Route 53, Amazon RDS, AWS CloudWatch, AWS CloudTrail, and AWS Lambda, AWS Identity & Access Management. Onica engaged with the customer and completed the analysis (discovery), design, and build phase in X-man days. The testing cycles, configuration tuning, and production rollout took additional y-man days.

OUTCOMES

Infrastructure elastically scaled to serve over 2 million users

The Drawing for the Nike Mag raised $6.75 million for The Michael J. Fox Foundation for Parkinson’s Research. 100% of the proceeds will go to high-impact programs to accelerate a cure for Parkinson’s disease. The infrastructure elastically scaled to serve over 2 million users and hundreds of thousands of entries over the week, with nearly half of the traffic on the first day. The Onica/AWS solution achieved the following:

  • Zero down time
  • Increased service uptime and reliability by orders of magnitude
  • Significantly reduced the number of late-night alerts to engineers

Why Us

Why Onica

Onica is one of the largest and fastest-growing Amazon Web Services (AWS) Premier Consulting Partners in the world, helping companies enable, operate, and innovate in the cloud. From migration strategy to operational excellence and immersive transformation, Onica is a full spectrum AWS integrator. Learn more at www.onica.com.  

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