Migrating Mission-Critical Systems to the Cloud to Enable Growth
TrueCar innovates faster, scales to meet rapid growth, cuts operational costs by 50%, and transforms development
Scale up critical systems to enable future growth
Services & Tech
Cloud Infrastructure, Cloud Native Application Development
Scaling TrueCar's Mission-Critical Price Transparency Engine
Price transparency is a critical part of the TrueCar business model, and the company relies on its Vehicle Intelligence System (VIS) to enable that transparency. The system is a central hub that stores raw car pricing data collected from thousands of dealers, transforms and processes the data, and distributes it to dozens of consumer-facing applications.
AWS to the Rescue
Partnering with Onica to Embrace a Cloud-Native Future
For TrueCar, moving to the cloud was the only possible solution to its business challenges. “We continued to see more companies successfully migrating key applications to the cloud, and we knew it was the right time for us to do it,” McClung says. After evaluating several cloud providers, TrueCar made the choice to go all in on Amazon Web Services (AWS). “AWS is the category leader, and it had all the services we need to run our application and our company. The choice was very clear for us,” says McClung.
TrueCar worked with Onica, a Premier AWS Partner Network (APN) Consulting Partner who holds multiple AWS Competencies, including the AWS Migration, Big Data, and DevOps Competencies. “We needed outside experts to help us build the cloud platform we wanted to build, and Onica was the right choice,” says McClung. Onica worked with TrueCar to create a sophisticated big data system powered by the Hadoop open-source framework and AWS.
Additionally, TrueCar runs its data pipeline through AWS Lambda and Amazon Kinesis Streams, notifying various car-buying applications when vehicle data is updated and ready for analysis. TrueCar uses Amazon Kinesis Streams to collect and process log data, and Amazon Kinesis Firehose to load the log messages to S3 for permanent storage. TrueCar runs all of its business analytics and reporting using an Amazon Redshift data warehouse.
The company also created internal development and test environments called “space pods.” These containers for self-service development are managed as Docker containers powered by Amazon EC2 Container Service (Amazon ECS), a scalable container-management service. TrueCar software engineers can use the pods to quickly spin up full AWS environments for experimenting with new features. “Each pod contains a full instance of the TrueCar application, and it’s a replica of what’s in production,” says Giffin. TrueCar also uses the Amazon Elasticsearch Service to run search capabilities for its big data system.
A New Approach and a Scalable Future
By moving more than 1,000 virtual machines from its data center to AWS, TrueCar can now scale to meet demand while no longer needing to manage hardware. “Even though our operations team is small, we can still keep pace with our fast growth by relying on AWS to manage the environment that powers our big data and vehicle-information systems,” says McClung. “And by shutting down our data centers, we anticipate we will lower operational costs by 50 percent in the long run.”
TrueCar can bring new features and products to market faster, because its development and test environments give engineers the flexibility to quickly test ideas. “We are no longer limited by turnaround time for buying and setting up hardware,” says McClung. “It used to take us up to six months to set up a new environment for testing a feature, and if the feature didn’t work, we wasted all that time. Now, using our AWS-powered space pods, we can spin up a development environment in 15 minutes to prototype new ideas. This means we can innovate much faster, which gives us a competitive advantage.”
The company’s flexible new development and test environments have also transformed the way operations staff and application developers work. “Previously, things were very siloed. Our infrastructure team focused on the back end, and our application team focused on software,” says Giffin. “Using AWS, however, we now have an infrastructure-as-code approach that has made us all developers. Everyone can collaborate much easier.”
TrueCar has also significantly improved its data analytics using AWS. “Using Amazon Kinesis Streams and Amazon Redshift, we get near-real-time access to important clickstream data and sales and inventory information,” says McClung. “As we continue to expand our data-analytics platform on AWS, we believe we’ll find new insights from our data to help us drive innovation in the automotive industry.”Litter-Robot units are released.
Onica is one of the largest and fastest-growing Amazon Web Services (AWS) Premier Consulting Partners in the world, helping companies enable, operate, and innovate in the cloud. From migration strategy to operational excellence and immersive transformation, Onica is a full spectrum AWS integrator. Learn more at www.onica.com.